About us


A project created and produced by ANICA (National Association of Cinema and Audiovisual Industries) and APA (Association of Audiovisual Producers), MIA is supported by the Ministry for Foreign Affairs and International Cooperation, ICE (Italian Trade Agency for the global promotion and Internationalization of Italian companies), the Ministry for Cultural Heritage and Activities and Tourism, the Ministry of Economic Development, Lazio Region, MEDIA Programme of the European Union. MIA’s main partner is Unicredit, along with Fondazione Apulia Film Commission, Fondazione Cinema per Roma, Alice nella Città, Eurimages.


MIA is the first Italian market converging all the segments of the audiovisual industry (Film | Drama Series | Doc). With over 2000 professionals from 58 countries participating to each edition, MIA is a valuable platform for the top players of the national and international film industry such as producers and distributors of high-end content: a hub where theatrical deals and transnational TV series start, and a place where to establish and reinforce business relationships between global market leaders.


MIA format blends and balances networking, co-production, selling and scouting activities with mastermind events. At MIA, premium industry players can buy and sell content based on specific business strategies that have been developed on four main market assets: matchmaking, co-production e pitching forum, panel and talks, screenings.
MIA encourages the freshest ideas, fosters knowledge, trust and intuition.