In the context of the unprecedented crisis ignited by the breakout of Covid-19 pandemic and its disruptive effects on the Audiovisual sector, the approach of the European Commission in re- shaping the future landscape of incentives and recovery measures to boost European creative industries production capacity will be crucial for ensuring the competitiveness of a key sector. This panel discussion, organized in cooperation with Creative Europe Desk Italy MEDIA, focuses on the challenges and opportunities to be exploited, the current and long-term prospect needs of the industry and the actions the European commission envisages to foster economic
recovery, sustain cultural diversity, encourage the renewal and strengthening tomorrow’s European Audio-visual eco-system.

Welcome by Lucia Milazzotto, MIA director, and Enrico Bufalini, project manager of Creative Europe Desk Italy MEDIA.


Moderator: Bruno Zambardino (Head of European Affairs and Italy for Movies – DG Cinema e Audiovisivo – MiBACT)


Giuseppe Abbamonte (Director – Media Policy European Commission – DG for Communications Networks, Content and Technology)

Nicola Borrelli (Director General, DG Cinema e Audiovisivo – MiBACT)

Giancarlo Leone (President of APA, Associazione Produttori Audiovisivi)

Francesco Rutelli (President of ANICA – Associazione Nazionale Industrie Cinematografiche Audiovisive e Multimediali)