In cooperation with Europa Distribution

For more than 6 months now, the Covid-19 outbreak is having a huge impact on our personal and professional lives. Cultural and creative industries are among the most impacted industrial eco-systems and solid support is not there yet when it comes to distribution.

While theaters have been forced to close, reopened with strict sanitary measures in place, and are still hoping to soon reopen full steam, audiences are still reluctant to go back to a closed space with as direct consequence most markets at their lowest compared to previous years. The lockdown created a captive market for T/SVOD and proved there is still an appetite for film, and in this fast-changing market dynamics, distributors have kept adapting their business models and marketing strategies at light speed.

But what is their current situation, their perspectives? What is the outlook for the future?
How does it interact with the situation as faced by partners such as exhibitors and producers? Will we soon face a shortage in films to distribute in theatres? What are the solutions to lower the impact of the crisis on our sector and allow distributors and their partners to bring European films to their audiences? What is their reality, and what is needed to allow what has always been a strong and adaptable industry to still deliver cultural diversity and business value?

And finally, what about the concepts of post-pandemic “New Normal”, “New Opportunities” that are supposed to change the way we exploit films?


Moderator: Michael Gubbins (Partner Sampomedia)

Margherita Chiti (General Manager and Head of Acquisitions & Sales, Teodora Film),
Oscar Eriksson (Head of Acquisitions, Folkets Bio)
Huub Roelvink (Founder & Managing Director, Cherry Pickers)
Ira Von Gienanth (CEO & Acquisition Manager, ProKino)